Led a cross-functional team in developing an innovative immersive experience to showcase two years' worth of concepts for the next-generation F-150 Lightning. In just one hour, we transported executive stakeholders into the future daily lives of F-150 customers. Our experiential demo brought to life how our pioneering ideas could integrate seamlessly to enhance the driver and passenger experience.
The transformative review allowed executives to fully experience the customer value of incorporating our forward-focused features and experiences into the new Lightning model. Our bold vision inspired their buy-in and as a result, our proposals will directly shape the 2025 F-150 Lightning, elevating it as the most advanced, connected electric truck on the market.
MY ROLE: Creative Direction, Creative Strategy
https://www.gearpatrol.com/cars/g39838220/ford-project-t3-electric-truck/