D-Ford, a recently established division of Ford Motor Company, faced internal disconnection from its parent brand. To bridge this gap and align D-Ford more closely with the larger organization, we undertook several initiatives. First, we refreshed the D-Ford brand and crafted a concise mission statement. This revitalization process involved creating brand guidelines, templates, developing new brand assets, website redesign and unifying our global D-Ford communications. These efforts aimed to foster better comprehension, enhance efficiency, and streamline our organization as a whole.
MY ROLE: Creative Direction, Strategy