Tillamook Country Smoker is a family-run company that has been creating high-quality product since 1975. The challenge was to help them revive and revamp their brand to communicate and tease out their essence and help them stand apart from the competition. This began with the definition of their brand character and strategic target as well as collaborating to help them create and refine their purpose, mission, vision, position, communication hierarchy, tone and visual character. This new brand foundation has created consistency and alignment both internally and externally around their brand.
Touchpoints: brand platform, visual character, logo and identity system, photoshoots, packaging design, product architecture, website, illustration, brand guidelines and packaging guidelines
MY ROLE: Creative Direction, Design