This conference was designed to be different than other design conferences. This conference was a cross-craft discussion that resonated with young designers in an ever-changing industry. The theme of the conference was "DIY Design: Threat or Opportunity?". DIY platforms were utilized in the design of the conference. For example, the website was created using Wordpress blogging platform, and the printed programs were based on a notebook format called the Scout Book. The fixtures and signage were built using repurposed, recognizable materials. In each element, the principles of DIY, using familiar objects in creative ways drove the design.
Touchpoints: visual identity system, collateral, furniture, signage, website, ads
MY ROLE: Art Direction, Graphic Design